Noe – Stop unsuccessful investments before they take off 

Digital transformation
Market compliance
AI
Corporate
Startups
Experimenting

Generation: 2025. 

Founders: dr.sc. Mario Brčić, Kristijan Poje

Business model: B2B; SaaS for corporate, white-label for accelerators & agencies.

While 90% of startups spend money based on wrong assumptions, and corporations throw billions on transformations that fail in 70% of cases, Noe changes the game. Our AI system accelerates learning and leads to better decisions – startups use it for a faster path to product-market fit (PMF), and corporations use it for precise transformations. In both cases, a single engine replaces months of guessing with reliable answers within days.

Problem – $2.4 trillion wasted annually

Innovation is expensive, slow, and mostly unsuccessful. Every year, over $3.3 trillion is spent on digital transformation and startup investments, but $2.4 trillion is wasted on decisions based on assumptions instead of data. 

Startups build “from nothing,” and 90% fail because they test too late, too slowly, and without a clear learning plan. A typical example: a startup burns $80k in 4 months building three MVPs that nobody wants. “Looks good,” “we’ll try later” – sound familiar? 

Corporations transform within the fixed constraints of complex systems where each step has far-reaching consequences, and 70% of initiatives end as costly pilots that fail to deliver expected results. 

In both cases, organizations suffer from the same problem: lack of a structured process that uses data and experiments for reliable decision-making. 

Solution – AI engine that tests the future before it happens

Noe systematizes learning and turns it into actions. Instead of guessing, we smartly test everything before it becomes expensive. 

  • AI agentssimulate thousands of actors in 24h (instead of 3 months) 
  • An analytical enginemeasuresand reveals what truly drives KPI changes  
  • AI Program Managersuggests experiments that most efficientlyeliminate uncertainty    and friction 

It helps startups pivot, accelerates PMF and removes guesswork from decision-making. It guides corporations through complex changes in existing processes, with clear ROI. Results: 

  • Startups reach PMF significantly faster
  • Corporations reduce transformation risks
  • Everyonestops funding failure

The key is that learning fast is not enough; you must also know what to decide after learning. 

Mario Brčić

Co-founder, Head of Product Development 

Area of expertise: AI strategist and Associate Professor at FER. Led transformation projects at Fortenova Group. Specializes in scalable AI systems that adapt behavior. 

Kristijan Poje

Co-founder, Head of Business Development 

Area of expertise: PhD candidate at FER and MBA candidate at ZŠEM. Builds multi-agent AI systems capable of simulating market reactions and uncovering hidden business assumptions. 

01/07/2025