Fashion industry
Generation: 2026.
Founders: Kristijan Bartol, David Bojanić
Business model: B2B
KROY helps fashion brands understand how the clothing they produce will fit their target customers. Unlike existing tools and technology that enable fit analysis on individual bodies, our unique technology enables fit analysis across an entire representative population of bodies, e.g. 10, 100, or 1000 3D bodies. As a final result, statistics and potential issues with the planned designs are displayed, and crucially, potential major errors can be corrected very early, before mass production.
Problem
Every fourth item of clothing ordered online is returned after delivery, causing significant costs for fashion brands and needlessly creating a huge amount of waste. The main reason for clothing returns is incorrect sizing and dissatisfaction with fit, e.g. too tight or too loose. During the development phase of new designs, fashion brands typically use a single reference body to validate the sizing and fit of clothing for each size, e.g. S, M, and L. However, real customers’ bodies are highly diverse, and the representative bodies used during development often do not represent the target population well. The main problem is that there is no technology that enables automatic validation across a larger number of bodies.
Solution
KROY is developing a platform for statistically evaluating the sizing and fit of developed clothing against a target population before physical items are produced, significantly reducing returns of clothing ordered online and the amount of waste generated. The statistical evaluation is carried out by segments of 3D bodies, so tailors within the fashion brand can be directly given suggestions on which changes to the cut would be advisable to better fit the target population. The core component for evaluating sizing and fit is based on multi-year research and collaboration with professional tailors.
